The TEDxFruitvale Team
Bonnie Azab Powell and Maisie Greenawalt, co-organizers
Bonnie is the director of communications for both the Bon Appétit Management Company Foundation and Bon Appétit Management Company, which New York Times writer Mark Bittman called “the most principled food services company in the country.” Until recently a freelance food-politics editor and journalist, she was the food editor of Grist and the deputy editor of Edible San Francisco. Her writing has been published in the Washington Post, Mother Jones, and many other national publications. In 2006, Bonnie founded both the blog The Ethicurean and the Bay Area Meat CSA, the first Community Supported Agriculture program for meat in the San Francisco area. She now runs the CSAs for Clark Summit Farm and Soul Food Farm from her home in Oakland. Email
Maisie is president of the Bon Appétit Management Company Foundation and vice president of strategy for Bon Appétit Management Company, where she oversees culinary development and purchasing policy efforts as well as leads the marketing and communications initiatives. In 1999, Maisie helped develop the Farm to Fork program, a groundbreaking companywide initiative to buy locally, and has since helped create and launch a number of Bon Appétit’s other progressive sustainable initiatives and purchasing policies, among them the Circle of Responsibility program in 2003, farm-animal antibiotics reduction in 2002, and the Eat Local Challenge and cage-free shell eggs in 2005. Most recently, Maisie has been focused on farmworker rights, and was instrumental in the production of the Inventory of Farmworker Rights and Protections in the United States, a report the Foundation coauthored with United Farm Workers with support from Oxfam America.
Jenny is an experienced event producer and an avid foodie. She oversees several high-profile events creating unique experiences all over the nation. A long time TED follower, Jenny is excited to partner with the Bon Appétit Management Company Foundation in co-producing TEDxFruitvale and be part of what will be an inspirational event. Email
HavenBMedia‘s founder and principal, Haven has 18 years in communications, working with diverse organizations ranging from prestigious nonprofits to small startups, large corporations and individuals working on food systems, health and wellness, sustainable seafood and social justice. In her early career, she spent 10 years honing her skills in corporate marketing at international computer companies, launching groundbreaking new technologies that enabled multimedia in Europe and Asia – a sea change from her upbringing on her family’s self-sustaining organic farm. She was previously director of marketing and communications for TransFair USA, the certification agency for Fair Trade products in the United States. There she fought for fair pay for farm workers in developing countries, working with both social justice advocates and mainstream corporate America, including Starbucks, Procter & Gamble and Dunkin’ Donuts to drive consumer awareness of the Fair Trade Certified label to an all-time high. Email
Long interested in social justice, Liz puts her passion for food and sustainability to work as a project assistant at Bon Appetit Management Company, where she researches, writes, and edits various materials. She is excited to apply her background in event management and program planning for this TEDx event on the intersection of food and labor. Email
Vanessa is a senior account manager at HavenBMedia. In addition to connecting journalists with stories about the sustainable food movement, she writes about the movement for a number of online publications and is a cookbook author and enthusiastic home cook.